New Technology World

Haven’t you been using Instagram much lately?

The once trend-setting social platform seems to have lost its luster. This is mostly due to Instagram’s insistence that it feeds her main IG her feed with more content from accounts she doesn’t follow.

The “inspiration” for this approach is TikTok. TikTok has had great success by focusing on content rather than creators, allowing the app to open a “For You” feed of clips that are algorithmically selected based on your viewing habits. As usual, Instagram saw this as an opportunity and since then has taken your direct input, such as the accounts you choose to follow, by showing more and more things they think you might like. I’ve tried disabling it.

This is annoying and I personally don’t think Instagram is as attractive as it used to be.

A new report from The Wall Street Journal shows that Instagram engagement is declining, with Reels in particular seeing a significant drop in user engagement in recent times.

As reported by the WSJ, TikTok users spend 10x more time with content on the app than Instagram users currently spend viewing reels. According to a leaked internal report, Reels’ engagement has also declined, with him down 13.6% in recent months, while “most Reels users have no engagement at all.”

Meta lightly refuted the allegations, saying their usage data did not provide the full picture. It’s meta’s normal process when it can’t be dispelled.

For example, consider the total time spent in your app. Back in 2016, as part of its regular performance report, Meta said: people were spending Spend more than 50 minutes a day on Facebook, Instagram, and Messenger on average. No official statistics have been reported on this since, but many believe the reason is that their numbers are steadily declining, and Meta reports that they are losing ground. I don’t think it’s worth it, and I’ve been reporting it for years.

Instead, Meta is keen to talk about daily and monthly active users, whose numbers are solid. Facebook and Instagram, in particular, have traditionally been based on creating a social graph and establishing digital connections with people you know, want to stay connected with, and want to keep informed about.

So it makes sense that many people log on to these apps every day to see if their friends and family have something new to share. It does not mean that you are spending your time on

This is another reason Meta tries to push more interesting content to the main feed. Also, if between updates from a connection you could hook someone who just checked in and have them immediately log back in, that could be the way to go. To keep engagement stats on track.

but it’s not working.

Again, Facebook and Instagram have been pushing you to establish connections with the people you care about for years. Additionally, we have put in place algorithms to ensure that we see the most important updates from these users and pages on a daily basis.

At one point, Facebook said the average user was entitled to see more than 1,500 posts daily based on the people and pages they connected to. That’s why we’ve introduced algorithms that help maximize engagement. This also had the added benefit of squeezing page reach and forcing more brands to pay.

But now Facebook is actively working to add even more content, cluttering the feed beyond the posts you’re already seeing, and seeing more posts than ever from people who actually want to stay up to date. is getting harder.

It’s hard to see how that would serve the interests of users.

Again, based on these latest engagement stats and previously reported information from Facebook that young users are spending less and less time in the app, users are frustrated by this. It is only natural that

Because it’s basically against your psyche, purely for your own benefit.

Accept it or not, people access different apps for different purposes. This is the whole point of differentiation and finding your niche in the industry. People go to he TikTok for entertainment, not to connect with friends (note that TikTok is actually labeled an “entertainment app”, not a social network). I be concerned.

The focus is not the same, and in this new, more entertainment-focused paradigm, Meta’s once-strong and unparalleled social graph is no longer the market dominance it once was.

However, desperately trying to combat declining engagement, Meta continues to try and keep people on board, which seems to be backfiring.

Of course, Meta should try and find ways to negate user losses as much as possible. It makes sense that we are testing these new approaches.

But they are not solutions.

So how can Instagram and Facebook actually re-engage users and stop people from flooding into TikTok?

There’s no easy answer, but I think the next stage will require exclusive deals with popular creators, as they will be key pawns in the new platform wars.

TikTok’s monetization system hasn’t evolved much, and YouTube and Meta could theoretically be blown out of the water if they could attract top stars from across the digital ecosphere.

This could lead to lower engagement on TikTok, like Vine before it.

But other than forcing people to spend more time on Facebook by hijacking their favorite stars, there is no compelling reason why people should spend more time on Meta’s app. Not much. At least, not now.

But in essence, from following friends and seeing all the random stuff they post, to following trends and engaging with the most popular and most engaging content from across the platform. It comes down to a big change in user behavior. Don’t divide your little space with a wall.

At one stage, the appeal of social media was to give everyone their own soap box. It was a way for me to share my voice and opinions and become a celebrity in my own right, at least within my network. But over time, we’ve also seen its downsides. Excessive sharing can cause problems if it is always stored in the Internet’s perfect memory. Also, increasing divisions around political movements have made people less inclined to share their thoughts for fear of unwanted criticism or misunderstanding.

That’s why entertainment is now the focus of the next generation. It’s about engaging with cultural trends rather than personal insights.

That’s why TikTok wins and Facebook and Instagram lose, despite their best efforts.